Florian’s fascination with computers started with an Apple II in 1982. He has since become a serial-entrepreneur with interest in disruptive technology-based business models. He founded myToys.de GmbH in 1999, now the leading eCommerce specialist for the young family in Europe. After creating and developing two health care businesses in between, Florian returned to the leadership of myToys. Florian has experience in navigating the early stages of a company as well as managing much larger organisations for growth. He combines a passion for tech, product & data with strong people and organisational development skills. Florian holds a degree in business and economics from WHU and an MPA from Harvard University.